Basically Twitter is a short-form messaging tool, but for businesses it is a lot more than that. It is a listening tool, a PR tool and even a customer service tool. Your Twitter page is also a branding tool.
Britney Spears promoting her latest album to her Facebook 7 million fans
Ebay on Facebook
Remember Twitter is conversation tool, not an advertising platform. Successful businesses do not try to sell to their followers, instead they engage their followers in a conversation. They share things about their business and get ideas from people. They are even funny at times. Instead of Tweeting ” Joe the Zilch has the best pepperoni pizza in town, bonus get 5% discount coupon here http://IAMFULOFSHIT.IL” . Try “Man ran out of pepperoni last night, think the 5% off coupon http://SMARTTWEET.IL sells a lot of pizza”
You are a small business owner but you are also mom/dad/brother/sister/…. to someone. You are a real person, your Tweets should make you sound human. Remember the 80-20 rule. Only 20% of your tweets should be promoting your business, the other 80% should be about fun or personal things.
If you are a small business, you typically get more than half of their customers through word of mouth. Twitter is the digital form of that. Twitter users broadcast messages of up to 140 characters in length, and the people like what they read they spread news to friends in their own network.
If you have some good examples of Tweets please share them below.
