Timothy James “Tim” Pawlenty who served as the 39th Governor of Minnesota (2003–2011) is now a Republican candidate for President of the United States in the 2012 election.
If you join his camaign called PawlentyAction you can earn points and social media badges for every action you take — signing up, volunteering, and donating. You’ll get 10 free points just for getting started. And you’ll unlock points for any action you’ve already taken.
Get 10 Points for connecting your Facebook account, 102,894 already Liked his Fan page on Facebook. You will get 5 Points for adding your Twitter account. As of writing this post he had tweeted 605 times, was following 1,471 people, had 43,205 followers on Twitter and was listed in 2,396 lists.
Other Presidential candidates are sure to take cue from this and inject gamification into their campaigns. Read more about gamification here.
