In a previous article I explained about Edgerank for facebook posts. A new feature called Post Grading has now been introduced. With Post Grading, each individual Facebook post will be graded from A to F. Post Grading offers an additional layer of granularity that is often lacking in social media. This feature is included with all EdgeRank Checker Pro accounts.
What is Post Grading?
Post Grading analyzes each individual post you publish on your Facebook Page. Each post is given a simple grade ranging from A to F. To determine a post’s grade 8 different metrics analyzed:
- Lifetime
- Impressions
- Affinity
- Timing
- Engagement
- Clicks
- Reach
- Virality
Let us look at these in more detail.
Engagement Lifetime is an active snapshots of each of your posts throughout the day to create the post’s lifetime. You’ll be able to identify how quickly your fans engage with your updates and when the engagement dies off. This chart can help the marketer identify how quickly to post the following update (avoiding cannibalizing the previous update).
Lifetime – You post is graded on its lifetime compared to your historical average. If the post lived longer than the average post, it will receive a higher grade.
Timing compares impressions for the current post to the average impressions for that day of the week and time of day across all pages over the last month. This helps a marketer understand how a “normal” update on the day at that time would most likely perform.
Engagement helps the marketer better understand how this post performed in terms of Comments & Likes compared to the historical average.
Impressions – Analyzing the overall values of Impressions for a particular post.
Clicks for the Post compared against the historical average for Clicks. This can help a marketer understand the click-through ability of their content.
Affinity – One of the components of EdgeRank is a variable called Affinity. A user repeatedly engaging with a Page builds up Affinity between the user & the Page. The Affinity grade monitors how many “new fans” (have not engaged in past month) vs “old fans” (have engaged in past month). In order to increase the reach of your updates, you must entice “new fans” to engage with your content, while also keeping the “old fans” engaged. This grade is the beginning of understanding this process.
Reach measures the unique Impressions your update received against the historical unique Impressions.
Virality compares the number of unique people who have created a story (liking a post, commenting on a post, answering a Question, etc) from your Page post as a percentage of the number of unique people who’ve seen it.
Post Grading provides Facebook marketers an opportunity to deeply analyze each individual post to see how they can improve their success in the future.
